The Challenge

Deliver a property to showcase the future design and key storytelling moments, such as how night falls into day, and how a car can be used for a multitude of hybrid activities in 16 weeks.

Our Approach

Leveraging the full suite of Envisage capabilities – Envisage offered a solution-based approach to realise the Lynk & Co ‘The Next Day’ concept for global media, stakeholder, and customer unveilings in 2022.

Produced under the strictest confidence, ‘The Next Day’ marks another benchmark in the brand’s rise, built to showcase the design talents and capabilities of the Lynk & Co team in Gothenburg, Sweden. With the brief of showcasing the future design and key storytelling moments, such as how night falls into day, and how a car can be used for a multitude of hybrid activities (commuting, holidays); Lynk & Co’s design team worked with Envisage to turn their vision into a physical showcase.

Created in a modern, hybrid working world, the global Lynk & Co team worked on ‘The Next Day’ concept virtually and in person. The teams from Sweden, China, and UK worked collaboratively to deliver the show-stopping result with hand-woven Swedish carpet, transitioning from dark (night) to light (morning) tones, a dashboard formed from recycled denim and deployable infotainment. Thirteen different paint mixes were developed in line with the client’s brief, with ratios that provided a graduation from gold at the front of the vehicle to blue at the back, spraying each colour into the next to give the desired effect throughout the vehicle. The in-house paint mixing skip systems used for this project were BASF and Axvonoble.

Envisage approached the project with three indominable qualities – collaboration, transparency and problem solving. With an array of talents under one roof and extensive network meant that even when things changed, Envisage found a way to make it happen, maintain the integrity of the programme and deal with challenges.

Conclusion

Testament to the working partnership with Lynk & Co and the collaboration between all involved, Envisage, via its in-house facilities worked with Lynk & Co’s team to offer a complete solution and turn ‘The Next Day’ vision into a tangible, moving, real-world concept car.

Envisage Group was responsible for making two show concept properties for the brand, the latter to be displayed at the new European HQ of Geely Design in Gothenberg, Sweden. Engineered, manufactured, and assembled in-house from its Coventry-based sites in 16 weeks.